training@gulf-institute.com +971 52 169 4077 Downloads Blogs
Back
Communication Skills for Public Relations Sector

Communication Skills for Public Relations Sector

Quick Enquiry Call Me Back
Quick Enquiry Call Me Back

01Overview

02Course Outline

03Schedule & Fees

Overview
Why Attend

This course presents this course in Communication Skills for Public Relations Sector for All individuals wishing to develop advanced communication skills and qualifications in PR Sector.

PR Liaison Department in any establishment is the engine that activates functions between all administrative departments of the company, while Strategic Communication is a comprehensive concept that includes many aspects such as Organizational Communication, and Awareness Campaigns. Strategic Communication will guide the organization for the best methods of PR Strategic practices. Therefore, the emergence of Strategic Communication Framework inside the establishment would set out the proper parameters of relationships with Internal and External Stakeholders.

Public Relations Department have the authority to manage corporate social responsibility through Crisis Management Function and the responsibility for corporate reputation, which necessarily means helping to change organizations to achieve new sustainability agendas. Public relations contribute to the effectiveness of organizations by improving organizational relationships, facilitating public talks and discussion. This course helps students develop an important assessment of the role of Public Relations in the community and the development of analytical and professional skills.

 

Course Objectives

By the end of the course, participants will be able to:

  • Senior Management Officers and Key Administrative Personnel.
  • Operation Managers and Project Managers.
  • Corporate Board of Directors and Executive Directors.
  • Professionals working in the fields of Media, Public Relations and Business.
  • Officials working in governmental institutions and other related administrative establishments.
  • Communication Managers and PR professions.
  • Senior Directors in institutions and Key Administrative personnel.
  • Operation Managers, Project Managers, Boards Of Directors and Corporate Executive Directors.
  • Communications Managers and PR professionals.

How participants will benefit from the course:

After completion of the Course program, trainees will be able to master the following:

  • Studying Public Opinion through a wide range of topics.
  • Proper determination of where public opinions or attitudes come from.
  • Learning the challenges and understanding the rules governing Public relations to ensure compliance.
  • Mastering the methods of Crisis Management and Combating Rumors.
  • Studying Public Opinion through a wide range of topics.
  • Proper determination of where public opinions or attitudes come from.
  • The ability to conduct Comprehensive Surveys on the course related topics.
  • Learning how to interpret the results of surveys and the best usage of such data and information, in order to manage crises, and to develop PR plans that lead to positive results.
  • How to convert survey data, into understandable and self-explanatory information.
  • The ability to conduct Comprehensive Surveys on the course related topics.
  • Learning how to interpret the results of surveys and the best usage of such data and information, in order to manage crises, and to develop PR plans that lead to positive results.
  • Usage of best techniques to monitor and measure Public Opinion to improve the company's image and culture.
  • Master effective planning and implementation of Promotional and Advertising Campaigns.
  • Learn how to research and conduct Delphi Methods for Planning and Forecasting.
Course Outline
  • PR: Influence, Credibility, and Crisis Management.
  • Public Relations Ethics and Code of Conduct.
  • Understanding the various elements and aspects of Public Opinion.
  • The significance of Public Opinion.
  • Major pillars of Public Opinion, Public Relations and Media Strategies.
  • Models and theories of Communication.
  • Practical practices of Public Affairs: The most effective tools and methods.
  • Planning and organizing of PR Campaigns.
  • Dealing with the Media in the course of Lobbying Campaigns.
  • PR Strategies over the Internet.
  • Practical training: Management of PR & Lobbying Campaigns.
  • Perceptions and issues of PR campaign Management.
  • Effective Public Relations campaigns.
  • Planning and preparations of proper PR surveys.
  • Campaign Management operations and techniques.
  • Management and Best Practices of PR in the real world.
  • Crisis and Risk Management.
  • Communication Crisis.
  • Evolution of PR process and strategies.
Schedule & Fees
2026 Schedule & Fees
USD 3,100
Per participant
  • 4 - 8 Oct, 2026
  • English
USD 3,100
Per participant
  • 4 - 8 Oct, 2026
  • Arabic
USD 3,100
Per participant
  • 22 - 26 Nov, 2026
  • English
USD 3,100
Per participant
  • 22 - 26 Nov, 2026
  • Arabic
2027 Schedule & Fees
USD 3,100
Per participant
  • 3 - 7 Jan, 2027
  • English
USD 3,100
Per participant
  • 3 - 7 Jan, 2027
  • Arabic
USD 3,100
Per participant
  • 21 - 25 Feb, 2027
  • English
USD 3,100
Per participant
  • 21 - 25 Feb, 2027
  • Arabic
USD 3,100
Per participant
  • 4 - 8 Apr, 2027
  • English
USD 3,100
Per participant
  • 4 - 8 Apr, 2027
  • Arabic
USD 3,100
Per participant
  • 23 - 27 May, 2027
  • English
USD 3,100
Per participant
  • 23 - 27 May, 2027
  • Arabic
USD 3,100
Per participant
  • 4 - 8 Jul, 2027
  • English
USD 3,100
Per participant
  • 4 - 8 Jul, 2027
  • Arabic
USD 3,100
Per participant
  • 22 - 26 Aug, 2027
  • English
USD 3,100
Per participant
  • 22 - 26 Aug, 2027
  • Arabic
USD 3,100
Per participant
  • 3 - 7 Oct, 2027
  • English
USD 3,100
Per participant
  • 3 - 7 Oct, 2027
  • Arabic
USD 3,100
Per participant
  • 21 - 25 Nov, 2027
  • English
USD 3,100
Per participant
  • 21 - 25 Nov, 2027
  • Arabic