Public Sector
134
Procurement and Logistics
340
HSE Management
69
Operations Readiness and Assurance
68
Data Management and Business Intelligence
25
Short Masters
2
Corporate Finance
229
IT Management and Cyber Security
336
Banking, Insurance and Financial Services
156
Communication and Writing Skills
29
AI in Customer Service
6
Commercial Law
12
Planning and Strategy Management
220
Women Only Courses
Contracts and Tendering
186
Administration and Secretarial
149
Interpersonal Skills and Self Development
53
Hands-on Automation and Process Control
10
Education Management Courses
12
Marketing and Sales
163
AI in Strategic Planning
14
Energy Sector
50
Business Continuity and Crisis Management
6
Security Management
16
Customer Service
49
Maintenance and Engineering
213
Operational Quality
128
Graphics & Design Skills Courses
17
Tourism Management
164
Sustainability
155
Workforce and HR
263
Public Relations
213
Transportation Management and Aviation
88
Project Management
182
Engineering and Instrumentation
37
AI in Administrative & Secretariat
12
Auditing and Governance, Risk and Compliance
266
Organisational Leadership
412
Healthcare and Pharmaceutical Management
258
Construction Management
109
Digital Innovation and Transformation
17
Financial Technology (FinTech)
4
A recently conducted benchmarking study by McKinsey & Company involving 15,000 employees at more than 140 leading B2B and B2B2C global businesses showed revenue growth at companies with more advanced marketing and sales capabilities tended to be 30 percent greater than the average company within their sector. Advanced marketing and sales are now becoming true cross functional competencies in the most successful organizations. Based on these facts, this course synchronizes sales, marketing and relevant digital practices to give business professionals of all levels and backgrounds a complete, in-depth and multi-dimensional insight into these disciplines. This course is a great opportunity to catch up with core practices and learn how these disciplines work together to create synergy and give your organization a clear competitive advantage in today’s market place. You will get it all in one place and at one time. Take the challenge!
In addition to the classical concepts, “Core Marketing and Sales Skills for Business Professional” uses a wide array of self-assessments, templates, group exercises, and relevant videos to help participants acquire the right marketing and sales competencies, and apply them in a seamless and professional manner.
By the end of the course, participants will be able to:
The course will be of interest to a wide range of marketing, PR, communications, sales and operations professionals. It addresses professionals wishing to understand and build first-time competencies in marketing and sales as well as current practitioners who would like to explore further skills in these disciplines.
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